MANISH ARORA
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美国艺术论文代写 Manish Arora is a fashion designer based in New Delhi India. He was born and raised in Bombay area, (now Mumbai).
Contents 美国艺术论文代写
Contents
- History and Background…………………………………………………………………………………4
1.1. Education……………………………………………………………………………………………………4
1.2. Career………………………………………………………………………………………………………..4
1.3. Establishment of his Designer Label……………………………………………………………..4
- Commercial accomplishments…………………………………………………………………………5
2.1 New Stores………………………………………………………………………………………………..6
2.2 Collaborations…………………………………………………………………………………………..6
2.3 Retailers he has Worked With……………………………………………………………………6
- Ethnicity and Culture…………………………………………………………………………..….……6
- How his Culture Influences his Design……………………………………………………………7
- Acceptance into Chambre Syndicale……………………………………………………..……….8
- Celebrity Clients……………………………………………………………………….…………………8
- The Consumers………………………………………………………………………………….……….9
7.1. Their Demographic Profiles……………………………………………………………………….10
7.2. Their Psychological Profile……………………………………………………………………….10
- The Preference between Shiatzey Chen and Manish Aora………………………………………………………………………………………………….….………..10
- Selected Designer………………………………………………………………………………………….10
- Recommendations…………………………………………………………………………….……….……11
10.1. Competitive Spirit……………………………………………………………………………………12
10.2. A Good Sense of Business………………………………………………..……………………….12
10.3. Focus on Modernization rather than Westernization……………………………………………………………………………………….………13
- References……………………….……………………………………………………………….………….14
1.History and background 美国艺术论文代写
1.1Education
Manish Arora is a fashion designer based in New Delhi India. He was born and raised in Bombay area, (now Mumbai). Manish initially started off as s student undertaking a diploma course in Commerce. This was followed by a sudden change in his career path to designing as he applied for National Institute of Fashion Technology in Delhi. He completed his studies at the National Institute of Fashion Technology Manish in 1994 scooping the Best Student Award (Press & Cooper, 2003).
1.2 Career
In the eyes of many Manish Arora is regarded to be ‘the John Galliano of India’. As an alumnus of the National Institute of Fashion Technology in New Delhi, he managed to establish his ‘Manish Arora’ label in 1997. As a designer Manish has managed to collaborate with other parties as well namely Reebok. His partnership with Reebok has produced the ‘Fish Fry’ line which has been successful for the past five years (Fischer, 2008). In 2004, India held its first ever Fashion awards ceremony in Bombay, where Manish Arora was awarded Best Women’s Pret Designer.
1.3Establishment of his Designer Label
It is during this same period that MC2Diffusion Paris commenced its representation of Arora’s label on the international plane (export business).In the following year; the organization hosted the Miami Fashion Week which witnessed the crowning of Manish with the designer’s choice for Best Collection Award. In December the same year, Manish opened his flagship store in New Delhi at Lodhi Colony Market. Manish managed to exhibit his work in London at an exhibition coined as “Global Local”. The exhibition was showcased in a museum called Victoria & Albert in association with the British Indian council, India (Phaidon, 2013). 美国艺术论文代写
Later on in the year 2006, Manish established himself as an outstanding designer when during his second showing which was scheduled in February. He managed to receive enthusiastic appraisals from a number of coveted fashion journalists of leading publications. Among those coveted journalists were Suzy Menkes and Hilary Alexander (Cross, 2011).
Arora’s collections have been showcased at the London Fashion Week for four seasons now. He also showcased his collection at the prestigious “Fashion in Motion” event held at Albert Museum and Victoria, London in September 2007. He has further been adjudged to be the Best Indian Fashion Designer by a popular fashion jury in a top Indian publication called OUTLOOK that also featured him on its March 2006 issue (Grand, 1998).
Below is Manish Arora and some of his collections:
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1.历史背景 美国艺术论文代写
1.1教育
Manish Arora 是一位住在印度新德里的时装设计师。他在孟买地区（现孟买）出生和长大。 Manish 最初是作为学生攻读商学文凭课程开始的。随后，他申请了德里的国家时装技术学院，他的设计职业道路突然发生了变化。他于 1994 年在 Manish 国家时装技术学院完成学业，获得了最佳学生奖（Press & Cooper，2003 年）。
1.2 职业生涯
在许多人眼中，Manish Arora 被认为是“印度的 John Galliano”。作为新德里国立时装技术学院的校友，他于 1997 年成功创立了自己的“Manish Arora”品牌。作为设计师，Manish 成功地与其他方以及 Reebok 合作。他与 Reebok 的合作生产了“Fish Fry”系列，该系列在过去五年中取得了成功（Fischer，2008 年）。 2004 年，印度在孟买举行了首届时装颁奖典礼，Manish Arora 被授予最佳女装设计师奖。
1.3 建立他的设计师标签
也是在同一时期，MC2Diffusion Paris开始在国际飞机上代理Arora品牌（出口业务）。次年；该组织举办了迈阿密时装周，见证了 Manish 获得设计师选择的最佳系列奖。同年 12 月，Manish 在新德里的 Lodhi Colony Market 开设了他的旗舰店。 Manish 设法在伦敦的一个名为“全球本地”的展览中展出了他的作品。该展览与印度英属印度委员会联合在名为 Victoria & Albert 的博物馆中展出（Phaidon，2013 年）。
2006 年晚些时候，Manish 在他定于 2 月的第二次展示中确立了自己作为杰出设计师的地位。他成功地获得了许多令人垂涎的领先出版物时尚记者的热情评价。在这些令人垂涎的记者中，有 Suzy Menkes 和 Hilary Alexander（Cross，2011 年）。
Arora 的系列已经在伦敦时装周上展示了四个季节。 2007 年 9 月，他还在伦敦阿尔伯特博物馆和维多利亚举行的著名“时尚运动”活动中展示了他的系列。他还被印度顶级出版物 OUTLOOK 的流行时尚评审团评为最佳印度时装设计师2006 年 3 月号（Grand，1998 年）也以他为特色。
以下是 Manish Arora 和他的一些收藏：
2.Commercial Accomplishments 美国艺术论文代写
Manish Arora debuted with his very own label the “Manish Arora” in 1997. He forayed into the retail sector in the Indian market. In 2000, he was a participant at the first India Fashion Week that was hosted in New Delhi. In that same year he participated in the Hong Kong Fashion Week as the Indian representative (Sengupta, 2009).
He inaugurated his first flagship store known as the ‘Manish Arora Fish Fry’ in New Delhi in the year 2001. Manish Arora’s path in fashion saw him win a lot of accolades and wide appreciation from both India and overseas. After a successful collection presentation at the India Fashion week held in 2003, he landed a deal with Maria Luisa from Paris and there he began his expedition into exports. He further created an impact at the Miami fashion Week held in May 2005 with his designs that also clinched him the Best Collection Award. He also debuted with a bang at the London Fashion Week that same year and got a great response from both the media and the customers (Martín, 2011).
2.1 New Store Opened
Arora opened up his first store in 2007. The store was located in Garden of Five Senses in Delhi. The store sold outfits whch had the Fish Fry for Reebok concept. Two years down the line Arora was the owner of almost four stores in India. On a global context Manish sold his collection to over 80 retailers. Manish Arora’s amazing talent has now become apparent and much more recognized by a number of fashion professionals. As a result of the popularity of his designs, Arora has been able to set up 75 stores worldwide. After presenting his summer 2008 collection at the Paris Fashion Week in October 2007, that collection has now become a common fixture at the Paris fashion weeks (Engle, 2008). 美国艺术论文代写
2.2 Collaborations
Manish Arora has had collaborations with a number of bigwigs in the retail sector like Swatch MAC and Reebok all for his signature collections. Indian by Manish Arora is a brand that has generated a metamorphosis in women’s wear across India over the last decade. This is a collection that stylishly dresses the contemporary Indian women. He has also partnered with the well-known retail brand ‘Biba’ in a bid to expand his label (Shabina, 2010).
2.3 Retailers he has Worked with
Manish Arora has also, in association with Amrapali, decided to diversify his business by incorporating a jewelry line. His collaboration with Reebok in the year 2004 launched the Fish fry collection for Reebok. This particular Reebok collection is young, edgy and colorful with a worldwide vision in design and true craftsmanship (Davies, 2012). It consists of Men’s wear as well as women’s wear. The collection is currently retailed in 84 exclusive Reebok stores all across India and it promises to grow every other year. 美国艺术论文代写
The Reebok collection has received immense reviews in the Time Magazine. The Fish Fry collection is characterized by the footwear front, Swarovski, leather, specialized fabric, the svelte and suave designs. The Fish Fry shoes are priced between Rs 6000 and Rs 60,000 and are funky and elegant plus they come in blue, gold, silver, red hues and delicate pink that create a bold fashion statement. The brand which is being sported by Bipasha Basu is also available at a number of Reebok stores worldwide (English, 2013).
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2.商业成就 美国艺术论文代写
Manish Arora 于 1997 年推出了自己的品牌“Manish Arora”。他进军印度市场的零售业。 2000 年，他参加了在新德里举办的第一届印度时装周。同年，他作为印度代表参加了香港时装周（Sengupta，2009）。
2001 年，他在新德里开设了第一家名为“Manish Arora Fish Fry”的旗舰店。 Manish Arora 的时尚之路让他赢得了印度和海外的众多赞誉和广泛赞赏。在 2003 年举行的印度时装周上成功展示系列后，他与来自巴黎的 Maria Luisa 达成了交易，并在那里开始了他的出口远征。在 2005 年 5 月举行的迈阿密时装周上，他的设计进一步产生了影响，并为他赢得了最佳系列奖。同年，他还在伦敦时装周上大放异彩，并得到了媒体和客户的热烈响应（Martín，2011 年）。
2.1 新店开张
Arora 于 2007 年开设了他的第一家店。这家店位于德里的五善花园。这家商店出售的服装带有 Reebok 的 Fish Fry 概念。两年后，阿罗拉在印度拥有近四家商店。在全球范围内，Manish 将他的收藏品出售给了 80 多家零售商。曼尼什·阿罗拉 (Manish Arora) 的惊人才华现已变得显而易见，并得到了许多时尚专业人士的认可。由于他的设计广受欢迎，Arora 已经能够在全球开设 75 家门店。在 2007 年 10 月的巴黎时装周上展示了他的 2008 年夏季系列后，该系列现已成为巴黎时装周的常见装置（Engle，2008 年）。
2.2 合作
Manish Arora 曾与 Swatch MAC 和 Reebok 等零售领域的许多大腕合作推出他的标志性系列。在过去的十年中，Manish Arora 的 Indian 品牌在印度各地的女装领域发生了翻天覆地的变化。这是一个为当代印度女性时尚装扮的系列。他还与知名零售品牌“Biba”合作，以扩大他的品牌（Shabina，2010）。
2.3 他合作过的零售商
Manish Arora 还与 Amrapali 合作，决定通过合并珠宝系列来实现业务多元化。 2004 年，他与 Reebok 合作推出了 Reebok 的鱼苗系列。这个特别的 Reebok 系列年轻、前卫、色彩丰富，在设计和真正的工艺方面具有全球视野（Davies，2012）。它包括男装和女装。该系列目前在印度各地的 84 家 Reebok 独家专卖店零售，并且有望每隔一年增长一次。
Reebok 系列在《时代》杂志上获得了大量评论。 Fish Fry 系列的特点是鞋面、施华洛世奇、皮革、特殊面料、苗条和温文尔雅的设计。 Fish Fry 鞋的价格在 6000 到 60,000 卢比之间，既时髦又优雅，加上它们有蓝色、金色、银色、红色和精致的粉红色，营造出大胆的时尚宣言。 Bipasha Basu 旗下的品牌也在全球多家 Reebok 商店有售（英语，2013 年）。
3.Ethnicity and culture
Manish Arora is based in New Delhi India and according to many coveted fashion journalists he is described as a fashion designer extraordinaire. To others he is the Indian ‘John Galliano’ since his work offers an eye-catching fashion line which incorporates customary Indian crafts, colors and designs with characteristic Western silhouettes (Eceiza & Asensio 2008).
He is an ingenious entrepreneur who managed to realize his apparition of chic garments by implementing on his various experiences he has in life. His innovative character is usually spontaneous without any disruptions. Manish Arora’s fashion line which varies from one enthused by Indian kitsch to the mystery of space is all evidence to the aforementioned statement (Saville, 2008). His fashion line tends to elicit the enigmatic fusion of modernity and tradition. He achieves to do this by selecting an array of Indian fabrics and textures and fusing them with Western silhouettes. For example, Manish chooses to use a classic warrior Hindu Mahabharata outfit made up of a don body armor with exaggerated shoulders and leg armor. He merges this traditional outfit design in his contemporary silk blouses which have overstated sleeves and skin-tight trousers in the winter fashion collection (Stevenson & Steed, 2012). 美国艺术论文代写
From Paris to India, all these places act as home to more than a billion people. All the people mentioned above offer different vibrant cultures worldwide. As a designer one should capture these limitless cultures in their designs. Manish Arora appears to have delved into the aforementioned requisite. He has fused the Asian culture with Western silhouette thus coming up with a rich fashion line.
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3.民族与文化 美国艺术论文代写
Manish Arora 居住在印度新德里，据许多令人垂涎的时尚记者称，他被描述为一位杰出的时装设计师。对其他人来说，他是印度的“约翰·加利亚诺”，因为他的作品提供了一条引人注目的时尚系列，将传统的印度工艺、色彩和设计与典型的西方轮廓相结合（Eceiza & Asensio 2008）。
他是一位天才的企业家，通过实践他在生活中的各种经历，设法实现了他对时尚服装的幻觉。他的创新性格通常是自发的，没有任何干扰。 Manish Arora 的时尚系列从印度媚俗的狂热到空间的神秘，都证明了上述声明（萨维尔，2008 年）。他的时装系列倾向于引发现代与传统的神秘融合。他通过选择一系列印度面料和纹理并将它们与西方轮廓融合来实现这一目标。例如，Manish 选择使用经典的印度武士摩诃婆罗多服装，由带有夸张肩部和腿部装甲的唐式防弹衣组成。他将这种传统服装设计融入了他的现代丝绸衬衫中，这些衬衫在冬季时装系列中采用夸张的袖子和紧身裤（Stevenson & Steed，2012 年）。
从巴黎到印度，所有这些地方都是超过 10 亿人口的家园。上面提到的所有人都在世界范围内提供不同的充满活力的文化。作为一名设计师，应该在他们的设计中捕捉这些无限的文化。 Manish Arora 似乎深入研究了上述必要条件。他将亚洲文化与西方剪影相融合，从而创造出丰富的时装系列。
4. How his culture influences his designs
During the Paris Fashion Week 2013, Manish Arora offered a zesty and bohemian honor to India, his homeland. During this event he managed to divert from his usual Indian culture and garments merged with Western silhouettes. Instead he opted to go with Indian silhouette which he spiced up with some jewelry. Manish captured his audience with the unique use of jewelry which managed overhaul the customary Indian dress. The designer set glossy chainmail pants with angrakha dresses made of orange outlines (Perkins, 2006).
Conversely, the collarless tunics or kurtas he had designed had a touch of youthfulness and innovation. The kurtas had geometric prints of tigers from Rajasthan. This event had jewelry as its focal point since models graced the walk way with sublime ornamentation on head and hands thus giving the outfits a dazzling look. Paris Fashion Week stands to have showcased the most thoughtful collections of Manish Arora. In terms of the fashion line dealing with shoes, Manish embraces the theme of nature. While designing the footwear he considers the daily lives of the contemporary Indian woman with the sensibilities and smells of India (Jones, 2007).
Additionally, Arora ensures that he unveils new revolutionary designs for all his collections.
An illustration for the aforementioned statement would be the latest Wills Lifestyle Fashion Week winter 2013. In this particular event Manish Arora was stimulated by the Burning Man festival of the United States. The show stopper in this event donned a saree which was neon and black. Manish made use of various colors and motifs to define the impending fashion of the season. He showcased varied palate of colors and leather turbans (Udale, 2008). 美国艺术论文代写
Through this design philosophy he attempts to merge them skillfully with the rich culture of garments and kitsch element which to a large extent delineates the Indian street-style. The colors, fabrics and designs adopted by Manish Arora are highly influenced by colors and aesthetic of the Indian people. His collection often includes knitwear, pleated dresses that are welcoming, revisited twin sets and lurex sweaters.
His choice of colors that is influenced by the Indian culture entails a color palette bears blue shades from the sky coupled with the use of black, green and navy blue. Arora also likes using stimulants of pink, purple, fluorescent orange, neon green and mustard. This can be seen from the images below:
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4. 他的文化如何影响他的设计
在 2013 年巴黎时装周期间，Manish Arora 向他的祖国印度提供了热情洋溢的波西米亚式荣誉。在这次活动中，他设法改变了他惯常的印度文化，并将服装与西方剪影融合在一起。相反，他选择了印度剪影，他用一些珠宝来调味。 Manish 以珠宝的独特用途吸引了他的观众，这些珠宝彻底改变了传统的印度服饰。设计师将光面锁子甲裤搭配橙色轮廓制成的 angrakha 连衣裙（Perkins，2006 年）。
相反，他设计的无领束腰外衣或Kurtas 带有一丝年轻和创新。库尔塔人有来自拉贾斯坦邦的老虎几何图案。本次活动以珠宝为焦点，模特们在头上和手上装饰精美的装饰，使服装显得耀眼夺目。巴黎时装周将展示 Manish Arora 最深思熟虑的系列。在处理鞋子的时尚系列方面，Manish 拥抱自然主题。在设计鞋履时，他考虑了当代印度女性的日常生活以及印度的感受和气味（Jones, 2007）。
此外，ARORA 确保为他的所有系列推出全新的革命性设计。
上述声明的一个例证是最新的 Wills Lifestyle 时装周 2013 年冬季。在这次特别活动中，Manish Arora 受到美国火人节的启发。这次活动的节目主持人穿上了霓虹色和黑色的纱丽。 Manish 利用各种颜色和图案来定义本季即将到来的时尚。他展示了不同口味的颜色和皮革头巾（Udale，2008）。
通过这种设计理念，他试图巧妙地将它们与丰富的服装文化和媚俗元素融为一体，在很大程度上勾勒出印度街头风格。 Manish Arora 采用的颜色、面料和设计深受印度人民的色彩和审美影响。他的系列通常包括针织品、受欢迎的褶皱连衣裙、重新设计的双件套和卢勒克斯毛衣。
他对印度文化影响的颜色选择需要带有天空蓝色阴影的调色板以及黑色、绿色和海军蓝的使用。 Arora 还喜欢使用粉红色、紫色、荧光橙色、霓虹绿和芥末色的兴奋剂。这可以从下面的图片中看出：
5.Acceptance into the Chambre Syndicale
Manish Arora’s ability to focus on the designer room and to keep that focus on how he wants to surmount the world and the global market was shown as he steadily spread his creativity and name around the world. This led to his admission to the Chambre Syndicale de la Couture, as a member. This admission was facilitated by his big debut at the London Fashion Week and his consistency on the Parisian runways where he was the only constant Indian designer season after season. 美国艺术论文代写
Arora has eventually won the hearts of fashion critics and grown to become one of the most highly anticipated fashion designers at international Fashion weeks hence his acceptance into the Chambre Syndicale (Senker, 2012). His designs are modern and are often coupled with an Indian twist making them much more accepted internationally.
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5. 加入商会辛迪加
马尼什·阿罗拉 (Manish Arora) 能够专注于设计师的房间，并始终专注于他想要如何超越世界和全球市场，这表明他在世界各地稳步传播自己的创造力和名声。 这导致他作为成员加入了 Chambre Syndicale de la Couture。 他在伦敦时装周的首次亮相以及他在巴黎时装秀上的一贯表现促进了这一承认，在那里他是唯一一个一季又一季不变的印度设计师。
Arora 最终赢得了时尚评论家的心，并成长为国际时装周上最受期待的时装设计师之一，因此他被 Chambre Syndicale 接受（Senker，2012 年）。 他的设计是现代的，并且经常与印度风格相结合，使它们在国际上更受欢迎。
6.Celebrity clients
Manish Arora’s designs have been bought by a number of celebrities like Alicia Keys, Kate Bosworth and Kiera knightly in stores as far as Los Angeles. His clients for the designer clothes also include celebrities both in India and abroad. Selena Gomez, Rihanna, Katy Perry, Nicole Scherzinger and Heidi Klum are only some of those who have adorned in his amazing creations to various international events. 美国艺术论文代写
Rihanna has performed in two different shows wearing Arora’s SS’10. Katy Perry in particular wore a carousal dress made by Arora at MTV awards 2008. Britney Spears donned an Indian inspired design by Manish Arora during her circus tour. Selena Gomez got a taste of a youthful design from Arora. Nicole Scherzinger was one of the best dressed celebrities in a music event while donning one of Arora’s designs. Below is Manish with Katy Perry at the MTV awards ceremony.
He has also fashioned a line of limited edition Swarovski hearts specifically for the diamond bigwig Swarovski and further featuring in the worldwide ad campaign for Swarovski Elements (Cerimedo, 2010).
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6.名人客户
Manish Arora 的设计已被艾丽西亚凯斯、凯特博斯沃思和基拉骑士等众多名人在洛杉矶的商店购买。他的名牌服装客户还包括印度和国外的名人。赛琳娜·戈麦斯 (Selena Gomez)、蕾哈娜 (Rihanna)、凯蒂·佩里 (Katy Perry)、妮可·舒辛格 (Nicole Scherzinger) 和海蒂·克鲁姆 (Heidi Klum) 只是在各种国际活动中以其惊人创作装饰的人中的一部分。
蕾哈娜 (Rihanna) 曾穿着 Arora 的 SS’10 在两场不同的演出中演出。凯蒂·佩里 (Katy Perry) 在 2008 年 MTV 颁奖典礼上尤其穿着阿罗拉 (Arora) 制作的狂欢礼服。布兰妮·斯皮尔斯 (Britney Spears) 在马戏团巡演期间穿上了 Manish Arora 设计的印度灵感设计。 Selena Gomez 从 Arora 那里尝到了年轻设计的滋味。妮可·舒辛格 (Nicole Scherzinger) 身着阿罗拉 (Arora) 的设计之一，是音乐活动中穿着最得体的名人之一。下面是在 MTV 颁奖典礼上与凯蒂佩里的 Manish。
他还专门为钻石大腕施华洛世奇设计了一系列限量版施华洛世奇心形，并进一步出现在施华洛世奇元素的全球广告活动中（Cerimedo，2010 年）。
7.The Consumers
7.1Their Demographic profiles
Manish targets a wide range of consumers including the new age that includes the ages of 18-35 years old. These are people in college, universities and some doing jobs. Colour black has been represented through his new age designs such as the easy-to-wear boots in which are in vibrant colours. They further have beaded toe fronts while the Jungle Low range ones create the feel and look of a lost era. The new generation customers are also treated with the Neon shoes that may come in a fiery combination of orange and black summed up with a classic leather work on either side (Polan & Tredre 2009). 美国艺术论文代写
Consumers from the middle income earning bracket are buying Manish Arora’s items as they give them value for their money. Manish has rolled up his sleeves and is offering customers out there the best thing. It may be a testing time for creativity also and not everyone can survive. Developing multiple lines is important in this case and Manish seeks to understand his customers. He has made it his priority to sell his brand world widely hence wooing customers globally (Renfrew & Renfrew, 2009). Manish builds on themes presented on fashion stages to make different lines that suit customers from diverse regions.
7.2 Their Psychographic Profiles
Arora’s designs have targeted people with different interests. For instance in his collaboration with Reebok, Manish sought to cater to the fashion-conscious. The Fish Fry range targeted a wide market by offering a style statement that gave that brand extra dimension (Hornung, 2005).This Reebok-Manish collaboration was facilitated by the research that found out that people above the age of 50 preferred the use of sandals in their morning walks. This is a consideration of people’s different attitudes and opinions.
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7.消费者
7.1 他们的人口资料
Manish 面向广泛的消费者群体，包括 18-35 岁的新时代消费者。这些人在大学、大学和一些工作。黑色在他的新时代设计中得到了体现，例如色彩鲜艳的易于穿着的靴子。它们还具有珠饰鞋头，而 Jungle Low 系列则营造出失落时代的感觉和外观。新一代顾客也喜欢 Neon 鞋，它可能是橙色和黑色的火热组合，两侧是经典的皮革作品（Polan & Tredre 2009）。
中等收入阶层的消费者正在购买 Manish Arora 的产品，因为它们物有所值。 Manish 挽起袖子，为客户提供最好的服务。这也可能是创造力的考验期，并不是每个人都能生存。在这种情况下，开发多条生产线很重要，Manish 试图了解他的客户。他将广泛销售自己的品牌作为首要任务，从而吸引全球客户（Renfrew & Renfrew，2009 年）。 Manish 以时尚舞台上呈现的主题为基础，制作适合来自不同地区的客户的不同系列。
7.2 他们的心理特征
Arora 的设计针对不同兴趣的人群。例如，在与 Reebok 的合作中，Manish 试图迎合时尚意识。 Fish Fry 系列通过提供赋予品牌额外维度的风格声明来瞄准广泛的市场（Hornung，2005 年）。这项 Reebok 与 Manish 的合作得益于一项研究，该研究发现 50 岁以上的人更喜欢使用凉鞋在他们早上散步时。这是对人们不同态度和意见的考虑。
8.Why do consumers from point 7 prefer to buy from Manish Arora?
My personal preference favors Manish. The rationale behind the aforementioned decision is the prices he has set for his products. Unlike other international designers, Manish has managed to regulate his prices so that it can be affordable to all (Chick & Micklethwaite, 2011). He has entered into a partnership with BIBA a brand which focuses ethnic women’s wear to retail his label in India. This move seeks to ensure that consumers from all walks of life can have equal, affordable and accessible right to his fashion line (Sorger & Udale, 2006). 美国艺术论文代写
Furthermore Manish has received rave reviews for his ostentatious designs and innovative proficiency. Due to his ability of fusing traditional garments and Western silhouettes Manish is conspicuous from other international designers. He is of the opinion that most Indian designers are not sure whether they should modernize or westernize their designs. Such confusion curbs the designer’s development internationally. Manish’s secret recipe to successful designing is that one needs to comprehend the fact that development of a fashion designer in the international plane is attributed to modernity of the garments and not westernization (Seivewright, 2007).
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8.为什么第7点的消费者更喜欢从Manish Arora购买？ 美国艺术论文代写
我个人偏爱 Manish。上述决定背后的理由是他为他的产品设定的价格。与其他国际设计师不同，Manish 设法控制了他的价格，以便所有人都能负担得起（Chick & Micklethwaite，2011 年）。他与 BIBA 建立了合作伙伴关系，该品牌专注于民族女装，在印度零售他的品牌。此举旨在确保各行各业的消费者都能平等地、负担得起且易于使用他的时装系列（Sorger & Udale，2006 年）。
此外，Manish 因其华丽的设计和创新能力而受到好评如潮。由于他融合传统服装和西方剪影的能力，Manish 在其他国际设计师中引人注目。他认为大多数印度设计师不确定他们的设计是否应该现代化或西化。这种混乱阻碍了设计师在国际上的发展。 Manish 成功设计的秘诀在于，人们需要理解这样一个事实，即时装设计师在国际层面的发展归功于服装的现代性，而不是西化 (Seivewright, 2007)。
9.Selected Designer
The designer picked from my own ethnicity that has similar design philosophy as Shiatzy Chen and Manish Arora is Xander Zhou. Xander Zhou is a 27 year old designer from Jilin area, China. He has studied industrial design in China as well as fashion design in the Netherlands. He first established his design label in the year 2007 and is currently based in Beijing, China.
His design philosophy, just like Shiatzy’s and Manish Arora’s, is based on inspiration from elements of traditional China menswear. He is a man as with an eye for detail and was voted Designer of the Year in 2008 by Esquire China (Gordon & Saville, 2011). 美国艺术论文代写
He targets all those ages and identities out there just like Shiatzy Chen and Manish Arora. Xander’s mission is to shape the identity for his country’s menswear scene. Just like Manish, Xander understands the preferred wear in China wear and sees great promise. He has confidence in the local Chinese menswear designers and sees them eventually becoming well known on the international fashion scene (Macmillan, 2006). His menswear is sold in some luxurious shopping malls across Europe. Zhou has dressed a number of celebrities including Nicholas Tse, Mika and Chen Kun.
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9.入选设计师
从我自己的种族中挑选出与 Shiatzy Chen 和 Manish Arora 有着相似设计理念的设计师是 Xander Zhou。 Xander Zhou 是一名 27 岁的设计师，来自中国吉林地区。他曾在中国学习工业设计，并在荷兰学习时装设计。他于 2007 年首次建立了自己的设计品牌，目前居住在中国北京。
他的设计理念与 Shiatzy 和 Manish Arora 一样，都是基于中国传统男装元素的灵感。他是一个注重细节的人，并在 2008 年被 Esquire China (Gordon & Saville, 2011) 评为年度设计师。
他的目标是所有这些年龄和身份，就像 Shiatzy Chen 和 Manish Arora 一样。 Xander 的使命是塑造其国家男装界的形象。就像 Manish 一样，Xander 了解中国服装的首选穿着，并看到了巨大的希望。他对中国本土男装设计师充满信心，并认为他们最终会在国际时尚界广为人知（Macmillan，2006 年）。他的男装在欧洲的一些豪华购物中心有售。周恩来曾为谢霆锋、米卡和陈坤等多位名人穿衣。
10.Recommendations 美国艺术论文代写
10.1 A competitive spirit
The recommendations that this paper shall highlight on in order for a design house to improve on its success are three-fold. First and foremost, a fashion designer must possess an aggressive or cutthroat spirit. In order for a designer to achieve to make a novel design, he/she must have a competitive spirit. The rationale behind the aforementioned statement is so that the design house does not lag behind the competitive market (Golbin, 2001). As compared to Shiatzy Chen who has held major exhibitions to showcase her designs world widely, Manish Arora has done little to exhibit his designs. The ability of a designer to have a good comprehension of his/her fashion industry or economic market aids him to keep a touch of freshness and as well as being innovative. 美国艺术论文代写
10.2 A good Sense for business
Secondly a good designing house must possess an excellent sense for business. The designer must have a clear understanding of the entire business world. The two dimensions of the business world he/she is concerned namely sales finance and marketing must be on her fingertips. Shiatzy Chen in particular has established the Cha Cha The, which is a lounge for marketing her designs. Arora should also explore such avenues for marketing his designs. To be precise any fashion house and the entire fashion world rely on the aforementioned fact (Martín, 2011). The essence of the fashion industry is creativity but unless it is accompanied with an understanding of the business the attempts of a designer to have a successful design house may prove to be futile.
10.3 Focus on modernization rather than westernization
Designers should focus on modernization of their garments and not on the westernization of these garments, which may hamper ones growth internationally. In order to shine in the international market, one has to focus on the modernity of the garment and not on the western look. This entails looking at the western ideas and using one’s indigenous sensibilities to make a global product (Thorpe, 2007).
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10.建议
10.1 竞争精神
为了使设计公司取得成功，本文将重点强调的建议有三方面。首先，时装设计师必须具有进取心或残酷的精神。设计师要想做出新颖的设计，必须要有竞争精神。上述声明背后的基本原理是设计公司不会落后于竞争激烈的市场（Golbin，2001）。与举办大型展览以广泛展示她的设计世界的夏姿陈相比，Manish Arora 几乎没有展示他的设计。设计师对他/她的时尚行业或经济市场有很好的理解能力，这有助于他保持新鲜感和创新精神。
10.2 良好的商业意识
其次，一个好的设计公司必须具备出色的商业意识。设计师必须对整个商业世界有清晰的了解。他/她所关注的商业世界的两个维度，即销售财务和营销必须触手可及。 Shiatzy Chen 尤其建立了 Cha Cha The，这是一个营销她的设计的休息室。 Arora 还应该探索这种营销他的设计的途径。确切地说，任何时装屋和整个时装界都依赖于上述事实（Martín，2011）。时装业的本质是创造力，但除非伴随着对业务的了解，否则设计师想要拥有一家成功的设计公司的尝试可能会被证明是徒劳的。
10.3 注重现代化而不是西化
设计师应该专注于服装的现代化，而不是这些服装的西化，这可能会阻碍其在国际上的发展。为了在国际市场上大放异彩，人们必须专注于服装的现代性，而不是西方的外观。这需要着眼于西方思想并利用一个人的本土情感来制作全球产品（索普，2007 年）。
11.References 美国艺术论文代写
Cerimedo, C. (2010). 1,000 ideas by 100 fashion designers. Beverly, Mass: Rockport.
Chick, A., & Micklethwaite, P. (2011). Design for sustainable change: How design and designers can drive the sustainability agenda. Lausanne, Switzerland: Ava Pub.
Davies, H. (2012). 100 new fashion designers. London: Laurence King.
Eceiza, L., & Asensio, A. M. (2008). Atlas of fashion designers. Beverly, Mass: Rockport.
Engle, J. (2008). How to open & operate a financially successful fashion design business: With companion CD-ROM. Ocala, Fla: Atlantic Pub. Group.
English, B. (2013). A cultural history of fashion in the 20th and 21st centuries: From catwalk to sidewalk. London: Bloomsbury Academic.
Fischer, A. (2008). Construction. Lausanne: AVA Publ.
Golbin, P. (2001). Fashion designers. New York: Watson-Guptill Publications.
Gordon, S., & Saville, L. (2011). 100 habits of successful freelance designers: Insider secrets for working smart and staying creative. Beverly, Mass: Rockport.
Grand, F. (1998). Comme des garco̧ns. New York: Universe/Vendome.
Hornung, D. (2005). Colour: A workshop for artists and designers. London: King.
Indian fashion designers: Bhanu Athaiya, Manish Arora, Manish Malhotra, Wendell Rodricks, Asmita Marwa, Rohit Khosla, Sabyasachi Mukherjee, Anna Singh, Christine Philip, Rehane Yavar Dhala, Ritu Kumar, Rina Dhaka, Kavita Bhartiya, Ritu Beri, Tarun Tahiliani, Shabina Khan. (2010). Memphis, Tenn: Books LLC.
Jones, J. (2007). Fashion design: The art of style. Mankato, Minn: Capstone Press. 美国艺术论文代写
Macmillan, N. (2006). An A-Z of type designers. New Haven: Yale University Press.
Martín, A. N. (2011). 1 brief, 50 designers, 50 solutions in fashion design. Beverly, Mass: Rockport Publishers.
Martín, A. N. (2011). 1 brief, 50 designers, 50 solutions in fashion design. Beverly, Mass: Rockport Publishers.
Perkins, S. (2006). Talent is not enough: Business secrets for designers. Berkeley, Calif: New Cross, N. (2011). Design thinking: Understanding how designers think and work. Oxford: Berg.Riders.
Phaidon Press. (2013). Pattern: 100 fashion designers, 10 curators. London: Phaidon.
Polan, B., & Tredre, R. (2009). The great fashion designers. Oxford: Berg Publishers.
Press, M., & Cooper, R. (2003). The design experience: The role of design and designers in the twenty-first century. Aldershot: Ashgate.
Renfrew, E., & Renfrew, C. (2009). Developing a collection. Lausanne, Switzerland: AVA Academia.
Saville, L. (2008). 100 habits of successful publication designers: Insider secrets for working smart and staying creative. Beverly, Mass: Rockport Publishers.
Seivewright, S. (2007). Research and design. Lausanne: AVA Academia.
Sengupta, H. (2009). Rampup: The business of Indian fashion. Delhi: Pearson Power.
Senker, C. (2012). Fashion designers. New York: PowerKids Press.
Sorger, R., & Udale, J. (2006). The fundamentals of fashion design. Lausanne: AVA Academia.
Stevenson, F., & Steed, J. (2012). Sourcing ideas: Investigating textures, colours, structures, surfaces and patterns. Lausanne: AVA Academia.
Thorpe, A. (2007). The designer’s atlas of sustainability. Washington, DC: Island Press.
Udale, J. (2008). Textiles and fashion. Lausanne: AVA Academia.
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