调查方法代写 Survey Methods代写

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Topic: Survey Methods

Introduction 调查方法代写

Ocean’s beverage company has requested us to suggest research methods that will determine whether its current Latin American consumer base would be interested in the company’s new health and energy beverage. For that, we suggest three different types of survey methods, that will yield concrete results to help make decisions at the top management level.

The three research methodologies that we suggest using in order to gather data from the current customers regarding whether or not they would be open to a new beverage by the company and if they would be willing to give it a try, following are the three different types of research and survey methods that we suggest undertaking to gauge the sentiment of the audience.

Research Methods 调查方法代写

Questionnaire

This is one of the most commonly used method for carrying out surveys and trying to gauge the sentiment of the audience. Especially where new products are concerned, this method helps the researcher in understanding the openness of the audience to accept the new product and whether or not they would be willing to give it a try.

A comprehensive questionnaire consists of both open ended and closed ended questions, thereby leaving room for quantitative as well as qualitative analysis. This will help in determining the number of respondents who felt a certain way, and those that actually took time out to provide suggestions and give feedback regarding the new product idea and shared what their sentiments are regarding it.

Interviews 调查方法代写

The second method that we suggest using for the surveys is Interview. One on one interviews reveal much more about a person’s consumption patterns, especially when the interviewer is trained in the art of understanding the non verbal cues. However, getting the customers to come in and have an interview session with the researcher is not only difficult, but people tend to not give accurate responses of how they feel when they are aware of what is being done, and thus their responses tend to become biased.

On the other hand, these days interviews through calls are becoming increasingly popular. One reason could be because they are easier to do, and the respondent, if willing, is able to give their time to the questions being asked and gives the responses without fear of being judged. However, there is one way in which the results of this interview can become skewed or even inaccurate, which is the disinterest of the customer. If they are not interested in responding, and thus, offer off handed responses, then the survey’s results would be inaccurate and the decision might result in a problem for the company.

Focus Groups 调查方法代写

The last survey method that we would suggest is through Focus Groups. Focus groups is a group discussion in which participants from different walks of life are invited to attend a discussion which is overseen by a mediator, who starts using a funnel technique to narrow down the questions and guide the discussion towards the topic of interest, thereby, ensuring that by the end of the discussion, the views of the consumers and participants present there are brought forward, thus enabling the top management to take decisions.

Non Sampling Errors

There are different types of non sampling errors that can occur when a survey or research is being conducted. For example, there can be a different in the estimate and the actual value of the population parameter, and then the other problem could be because a certain sample of the population is selected, so an important segment might have been left out, or underrepresented. Non sampling errors, thus result in bias in the survey. Individuals with strong opinions may be considered more important and their opinions taken into account that the other individuals, who remained quiet and did not participate so much. The respondents might have extreme views than the population in general.

Characteristics	Questionnaire	Interviews	Focus Groups
Formality	More Formal and less personal	Less formal, more personal, especially during a one on one interview	Personal, yet still with a hint of formality.
Time	Minimal	Requires ample time	Requires a lot of time
Bias	Questions may be biased if they are requesting for a specific response	Questions may become biased based on the interviewers set of beliefs and views	Questions may become biased if the moderator has specific strong views that come forth in their moderation.
Cost	The cost of conducting survey through questionnaire is none	The cost is not high	The cost is high as the respondents need to be given some sort of benefit for taking part in discussions.
Data Analysis	If quantitative then easy to do, qualitative can be a challenge	If quantitative then easy to do, qualitative can be a challenge	Mostly qualitative analysis.